Pony investment from Blast. Club, ADEME Investissement, XAnge-La Poste Ventures, Colam Impact

France’s leading provider of self-service shared mobility solutions raises €23 million in Series B financing to roll out 30,000 shared bikes and scooters.

Growth capital 2024, September

E-commerce & retail

“Unlike our competitors, who focus on international megacities, Pony has chosen to concentrate on major French cities, developing a tailored offering to meet their needs. Our service complements alternative transport solutions by completing public transport, both geographically and in terms of time slots. This strategy is a success: we are capturing almost all the growth in the market, and all the cities that have launched a service in the last two years have chosen Pony as their partner.”

Paul-Adrien Cormerais, President Pony

This new round of financing, backed by Blast.Club, ADEME Investissement, Colam Impact, La Poste Ventures (managed by XAnge) and Smart Lenders Asset Management, with the participation of the company’s long-standing investors (Xplore
by Épopée Gestion, DEMETER, which has been involved since the seed round, and NACO), is designed to support the company’s growth and allow it to expand to more than 30,000 shared bikes and scooters in 40 towns and cities over the next two years.

Since its last fundraising round in 2023, Pony has become the benchmark player for French cities: 100% of cities adopting the system for the first time in the last 24 months have chosen Pony as their partner.

A strategy of profitable growth focused on domestic markets that the French leader intends to pursue and intensify. With a 100% French shareholder structure, the support of two public investors (ADEME investissement and NACO) and a public
company (Groupe La Poste), Pony is now aiming to conquer all French towns and cities with more than 50,000 inhabitants.

Pony has built its growth around a unique collaborative model called Adopt a Pony. Each self-service bike and scooter belongs to a local resident, who gets a share of the profits generated by each trip. Meanwhile, Pony takes care of everything from logistics to recharging and maintenance.

In recent months, Pony has diversified its field of operation by working with major public transport groups. The French company is the first station-free bike-sharing company to qualify for the Public Service Delegation (DSP) scheme, as in La Roche-Sur-Yon, where Pony is a partner of RATP Dev.